lab.3000Crowd Productions has been retained by lab.3000 to develop a graphic format to publish a series of significant reports on the state of digital design and production in Australia. Our intention has been threefold: ensure that the value and significance of the content is dynamically and engagingly communicated, create a vocabulary of elements that allows the reports to reflect their individual content while appearing connected to each other and to the existing corporate identity and develop a format that is effective both on screen and in your hands as hard copy. We see that in this project, as with the Art of Strategic Planning, the aesthetic appeal of a careful graphic strategy combined with the use of those graphics to road sign and clarify the content, means that the graphics has a real role to play in enhancing the accessibility of important information. It's eye candy with a point.
|