The Art of Srtategic Planning

Business Victoria

In 1997 Crowd in collaboration with Studio One designed a business and organisation manual for cultural organisations. Our desire was to take the well written but challenging content and present it as engagingly and seductively as possible. We wanted the valuable and demanding information to be both packaged and sign-posted as though it was energetic music. All of the graphic elements were drawn from the intent and relationships embedded in the text and to act as road signs. However we are also confident that this is the only business manual with a fluorescent pink inner wrap.