Search Engine Optimisation

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Cost effectiveness of SEO

Search Engine Optimisation, or SEO, is considered one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results.

SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimised according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing.

SEO (Search Engine Optimization)


What is SEO?

Search Engine Optimisation or SEO is the process of gaining traffic to a given web site from search engines using organic listings (natural listings). SEO is an art of getting a website to appear higher in search results, thus gaining more visitors.

Optimising a website is normally split into two parts on page SEO and off page SEO. On page SEO primarily involves editing coding to increase the sites keyword relevance, encouraging search engines index important keywords. Off page SEO is the art of using resources for example other websites to increase power and traffic by either link exchanging, social networking, blogging, articles, press releases and more.

Our Search Engine Optimisation professionals have written the below to help users understand techniques used in promoting a website.

1). Using Social Networking Websites
This can be referred to as online reputation management. This step involves using sites like Myspace, Facebook, Twitter, Linked in to name a few by creating profiles of your own. Thus enabling your profile to be exposed to those who are looking for you.

2). Blogging
Blogging are sites containing useful information about your services, blogs can be promoted in blog directories and in search engines. They are a great way to keep users upto date with the latest information about your business/service. You will need good content so it is important to ensure you write precise and unique content. Writing good content will gain you more respect from search engines. You can link from blogs to your own website which is a great way of building links with keywords in anchor text.

3). Forum Postings
You will find online many forums related to your services, use these to promote your services by posting comments  with a signature linking to your website. This method again will help increase your link popularity.

4). Search Engine Submission
There are many search engines not just Google. Ensure your website is submitted to Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite. Doing a quick search in Google for search engines will enable you to understand the vast amount of search engines available.

5). Directory Submission
Search engine optimisation can be very effective by listing your websites with popular directories. DMOZ and Yahoo directory are very popular with high page ranks. Using this method ensure you write a good description of your services before submitting your site to a directory and also check the directories page rank. It is important in SEO that you only link from creditable high ranking directories.

6). Link Exchanging
This has to be one of the most common methods of SEO. It involves getting links from sites with relevant content. This is a major part in Google's PageRank algorithm. Be careful to only gain links from page ranked sites and not from link farms, using links farms may cause damage to your site.

7). Video Promotions, Youtube

Creating a small video on youtube with relevant content is useful. Often you will see videos indexed in Google's listings. Name the video title with a relevant title to that of your site containing keywords and you may find your video sitting nicely in Google's listings.

8). Local Listings
Local listings and free directories are a great way to increase traffic and also increase your link popularity. Do a quick search for directories and your town you offer your services to, you will be surprised how many SEO friendly directories exist.

9). Article Submission
Articles are important in SEO Search Engine Optimisation. Articles are written in a way to include your keywords and information valuable to gain potential visitors and links from other websites. The aim is to include a link in the article link back to your site with relevant anchor text containg your keywords. Every time a website owner uses your article they must use the link you have added, thus you will gain links from relevant websites.

10) Link Directories
There are many SEO firendly link exchange websites out there. Do a search in Google for link exchange directory and you will see a vast amount of directories. Ensure each directory as a page rank and that they are not just advertising links farms.

SEO, Search Engine Optimisation is an art and like with all artists to get best results it takes years of practise and knowledge. This is why you are best to use professionals.

If you have any questions about SEO, Search engine optimisation please call us.
Search Engine Optimisation