THE BANK OF THE FUTURE

continued

Each core principle has a number of zones allocated to it.
01.] Conversation zones
01.1] Exterior shop front zone: combining clear messages and information on the shop front and interactive information kiosks.
01.2] The Exhibition wall: Providing rich and up-to-date magazine style information for customers on life-event banking ideas, hosted by staff.
01.3] Information desks: Designed for providing customers with quick access to staff.
01.4] The Conversation table: Providing a technology free meeting and research area within the bank, ideal for relaxed customer staff communication.
01.5] Teller assisted zone: TCRs [Teller Cash Recyclers or teller activated ATMs] are used to remove the barrier between staff and customers to allow easy communication and staff assistance to customers.
02.] Network zones
02.1] Web kiosks: A research area for customers to access the NAB information network.
02.2] Meeting pavilions: Private meeting spaces for NAB staff and customers equipped for teleconferencing for rapid connection to the wider NAB network of experience and knowledge.
02.3] The Community Wall: Providing a dedicated area to showcase the activities and achievements of the local community network associated with the branch.
03.] Efficiency zones
03.1] The Fast service wall: A wall of automatic transaction machines to reduce queuing, teller load and it's right next to the front door. A number of the machines allow 24 hour access.
03.2] Media bollards: Designed to give your customers fast and personal access to the NAB information network. They also act as attractors and advertising points.
03.3] The Business Collection zone: A speedy business teller point.

2.] Banking zones and design elements
01.] Store front branding and information zone
This is where the conversation with customers begins. The messages link the reality of the local branch service offer and spatial experience with the broad nationwide NAB media presence. The interactive window displays and a range of digital displays that convey a sense of life, change and interest rather than being static messages. The storefront intrigues passers-by in an intimate way rather than addressing them as though they were in a football stadium. An information desk, where customers can ask for help, is the first port of call. They are especially important at the introduction of this new banking offer, as there will be many questions in customers' minds.

02.] Information lounge
This zone is central to communicating the potential relationships the bank can have with its customers in terms of the banks ability to act as a partner in fulfilling customers ambitions. This zone is not about speed. Customers are invited to explore a range of information sources. Rather than the focus being on immediate transactions this space allows for customers to develop their understanding of the possible relations that could be developed with the bank. This is a place for customers to sit down to digest information, children to be entertained while waiting. Screens and kiosks in the space will play a variety of information and banking related entertainment content. The kiosks will allow for interactive content and be menu driven.

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